1. Product & Sales Promotion

• Create and publish professional promotional posts for Medix Technology products.
• Prepare campaigns for existing products, special offers, and products requiring increased sales.
• Develop launch campaigns for newly introduced products.
• Clearly communicate product applications, benefits, specifications, and competitive advantages.
• Coordinate with the Sales Department to determine priority products and target customers.
• Convert marketing activities into customer inquiries and potential sales leads.

2. Social Media Management

• Manage the company’s official social media accounts, including Facebook, Instagram, LinkedIn, and other platforms approved by management.
• Prepare a monthly and weekly content calendar.
• Maintain consistent company branding, product presentation, and professional communication.
• Monitor comments, messages, and inquiries and ensure that sales-related inquiries are transferred promptly to the appropriate sales representative.

3. Content Creation

• Design product posts, promotional materials, simple videos, reels, and product presentations.
• Prepare suitable Arabic and English marketing content.
• Use product catalogs, photographs, technical information, and supplier materials to create professional content.
• Coordinate with suppliers when additional marketing materials, images, or product information are required.
• Ensure that technical product information used in advertisements is accurate and approved before publication.

4. Paid Advertising

• Prepare and manage paid social media advertising campaigns according to the company’s approved budget.
• Select appropriate audiences based on product type, geographic area, profession, healthcare specialty, and customer segment.
• Monitor advertising expenditure and campaign performance.
• Optimize campaigns according to results rather than simply increasing reach or followers.

5. Lead Generation & Sales Coordination

• Record customer inquiries generated through social media.
• Identify the product requested, customer/hospital/medical center, contact details, and source of inquiry.
• Forward qualified leads to the appropriate salesperson.
• Follow up internally to determine whether leads resulted in quotations, opportunities, or sales.
• Maintain a clear record of leads generated from each campaign.

6. New Product Launches

For every new product, the specialist shall prepare a coordinated launch plan including:

• Product introduction.
• Target customer segment.
• Key selling points.
• Product images and promotional materials.
• Launch posts and advertisements.
• Paid campaign recommendations.
• Customer inquiry handling.
• Follow-up campaign after launch.

7. Performance Reporting

Submit a monthly report showing:

• Posts and campaigns published.
• Advertising expenditure.
• Reach and engagement.
• Number of customer inquiries.
• Number of qualified sales leads.
• Products generating the highest interest.
• Leads transferred to the Sales Department.
• Sales opportunities or orders generated from digital campaigns, where measurable.
• Recommendations for the following month.